The Scottish liberal economist and philosopher Adam Smith once argued: “To feel much for others and little for ourselves, to restrain our selfishness and exercise our benevolent affections, constitute the perfection of human nature.” While we may have come some way since the 1700s, selfishness is still viewed by many as one of humanity’s ugliest traits.
Yet with the rise of mindfulness and the burgeoning self-help and life-coach industry, the view towards selfishness—more palatably referred to as "self-care"—is changing, which isn’t necessarily a bad thing.
